Graphic design Graphic design "Above the fold" is a graphic design concept that refers to the location of an important news story or photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feels will entice people to buy the paper. ...more on Wikipedia about "Above the fold"
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. ...more on Wikipedia about "Advertising"
The centerfold of a magazine refers to a picture printed on a single sheet of paper and inserted in the middle of the publication. Since magazines are usually stapled together along the spine, the centerfold does not have any gutter cutting through the image. Centerfolds are also frequently much larger than the publication and then folded to fit. ...more on Wikipedia about "Centerfold"
Clip art, in the graphic arts, is the use of images either copied or physically cut (hence the term) from pre-existing printed works, either books that have entered the public domain, or books specifically published for such use (which, if they contain images that are not in the public domain, include a license fee in the cover price). It is also not uncommon for large organizations to provide their local divisions or chapters with clip art (either physical or electronic) of their logos, mascots, and so forth, in order that local publications may have a unified appearance. It is also rather common for those producing documents with limited distribution to use images from non-public-domain sources for which they have not paid license fees, such as coloring books, newspapers, magazines, and such, although some magazines, particularly those dealing with hobbies will publish images explicitly licensed to the magazine purchaser for use as clip art. ...more on Wikipedia about "Clip art"
Definition is used to refer to the degree of detail in a graphic image, piece of artwork, or any other object. ...more on Wikipedia about "Definition in graphic arts"
Digital imaging or digital image acquisition is the creation of digital images, typically from a physical object. The term is often assumed to imply or include the processing, compression, storage, printing, and display of such images. ...more on Wikipedia about "Digital imaging"
Digital painting is an emerging artform in which traditional painting techniques such as watercolor, oils, impasto, etc. are applied using digital tools by means of a computer, a digitizing tablet and stylus, and software. Digital painting differs from other forms of digital art and computer-generated art, in particular, in that it does not involve the computer rendering from a model. The artist uses painting techniques to create the digital painting directly on the computer. ...more on Wikipedia about "Digital painting"
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Fill may refer to: ...more on Wikipedia about "Fill"
Gestalt psychology (also Gestalt theory of the Berlin School) is a theory of mind and brain that proposes that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies. The classic Gestalt example is a soap bubble, whose spherical shape (its Gestalt) is not defined by a rigid template, or a mathematical formula, but rather it emerges spontaneously by the ...more on Wikipedia about "Gestalt psychology"
Graphic arts is the applied trade-skills of a print technician. It includes the trades of lithography, serigraphy and bindery. Graphic arts as a trade can be traced back to the first instances of the stamped word. ...more on Wikipedia about "Graphic arts"
Graphic design is the applied art of arranging image and text to communicate a message, or facilitate understanding. It may be applied in any media, such as print, digital media, motion pictures, animation, product design, packaging, and information signs. Graphic design as a practice can be traced back to the origin of the written word, but only in the late 19th century did it become identified as a separate entity. ...more on Wikipedia about "Graphic design"
The field of human-centered computing (HCC) has emerged from the convergence of multiple disciplines and research areas that are concerned both with understanding human beings and with the design of computational artifacts. Researchers and designers of human-centered computing include individuals from computer science, sociology, psychology, cognitive science, engineering, graphic design, and industrial design. ...more on Wikipedia about "Human-centered computing"
An illustrator is a graphic artist who specializes in enhancing written text by providing a visual representation that corresponds to the content of the associated text. The illustration may be intended to clarify complicated concepts or objects that are difficult to describe textually, or the illustration may be intended for entertainment, as in greeting cards, or cover art or interior art for books and magazines, or for advertisement, as on posters. ...more on Wikipedia about "Illustrator"
Image synthesis is the process where any set of elements are obtained/concocted from any number of sources and integrated into a composition. In art, this process is called collaging. In graphic design, whatever is obtained or borrowed is likely to be in digital form. ...more on Wikipedia about "Image synthesis"
Information design is the design of information objects, and more generally the design of visual displays of data. Its most important component is structuring information so it will be as learnable or useful as possible. While information design has been practiced since the first book was written (and even before), the modern sense of the term became popular with the advent of the computer and the new efficiency in creating and manipulating data displays allowed by spreadsheet programs. ...more on Wikipedia about "Information design"
Line art is any kind of image that can be reproduced directly using a single color of ink or other pigment. The term refers to the fact that it typically consists of distinct lines drawn on paper, without gradations in shade (darkness) or hue (color), but areas of solid color and dots can also be used in addition to lines. Although the lines and negative space can theoretically be any two colors, line art is usually referred to as "black and white". ...more on Wikipedia about "Line art"
A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface and/or font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market. ...more on Wikipedia about "Logo"
News design is the process of arranging material on a newspaper page, according to editorial and graphical guidelines and goals. Main editorial goals include the ordering of news stories by order of importance, while graphical considerations include readability and balanced, unobtrusive incorporation of advertising. ...more on Wikipedia about "News design"
Publishing is the industry of the production of literature or information - the activity of putting information for public view. Traditionally, the term refers to the distribution of printed works such as books and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded to include websites, blogs, and other forms of new media. As a business, publishing includes the development, marketing, production, and distribution of news and non-fiction magazines and books, literary works, musical works, software, other works dealing with information. ...more on Wikipedia about "Publishing"
The first rule of heraldry is the rule of tincture: metal should not be put on metal, nor colour on colour (Humphrey Llwyd, 1568). This means that light tinctures (metals) should not be applied one on top of the other, and likewise that dark tinctures (colours) should not be applied atop each other, for the sake of contrast. ...more on Wikipedia about "Rule of tincture"
Scrollwork is an element of graphic design. The various forms are based on one or more spiral lines resembling an edge-on view of a parchment scroll. ...more on Wikipedia about "Scrollwork"
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Visual rhetoric is the fairly recent development of a theoretical framework describing how visual images communicate, as opposed to aural or verbal messages. The study of visual rhetoric is different from that of visual or graphic design, in that it emphasizes images as rational expressions of cultural meaning, as opposed to mere aesthetic consideration (Kress 18). ...more on Wikipedia about "Visual rhetoric"
In graphic design and desktop publishing the effective use of white space is one of the principles of design. It is that portion of a page left empty: the margins, gutters, space between columns, space between graphics, and space between lines of type. ...more on Wikipedia about "White space (graphic design)"
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