Marketing Marketing BusinessWeek and Interbrand publish an annual study of the 100 Best Global Brands, valuing a brand in terms of financial value. ...more on Wikipedia about "100 Best Global Brands"
ACNielsen is a U.S. marketing research firm, based in Schaumburg, Illinois. ...more on Wikipedia about "ACNielsen"
Some market segments are refered to by acronyms ...more on Wikipedia about "Acronyms for market segments"
The ADDY Awards are the world's largest and arguably toughest advertising competition, with over 60,000 entries annually. The ADDY Awards recognize all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry. ...more on Wikipedia about "Addy Awards"
Advertiser funded programming (AFP) is a recent term applied to a break away from the traditional model of television funding. Typically programmes have been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadcasters and advertisers to re-think their relationship. ...more on Wikipedia about "Advertiser funded programming"
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. ...more on Wikipedia about "Advertising"
Advertising slogans are claimed to be, and often are proven to be, the most effective means of drawing attention to one or more aspects of a product or products. Typically they make claims about being the best quality, the tastiest, cheapest, most nutritious, providing an important benefit or solution, or being most suitable for the potential customer. ...more on Wikipedia about "Advertising slogan"
Business strategies can be categorized in many ways. One popular method is to assess strategies based on their degree of aggressiveness. Aggressiveness strategies are rated according to their marketing assertiveness, their risk propensity, financial leverage, product innovation, speed of decision making, and other measures of business aggressiveness. Typically the range of aggressiveness strategies is classified into four categories: prospector, defender, analyzer, and reactor. ...more on Wikipedia about "Aggressiveness strategies (business)"
An agricultural marketing organization is an organization that helps farmers sell common commodities and obtain discounts when purchasing from vendors. ...more on Wikipedia about "Agricultural marketing organization"
AIDA is an acronym used in marketing that describes a common list of events that is very often undergone when a person is selling a product or service: ...more on Wikipedia about "AIDA"
Since the start of commercial aviation, many airlines have arranged to have their planes displayed prominently in movies. This form of advertising is called product placement. Airlines hope that being displayed in movies will attract new business by increasing their mind share among their target market and by portraying a glamorous image. ...more on Wikipedia about "Airlines in films"
As seen on TV is a nameplate for products advertised on Television for direct-response mail-order through an 800 number. Typically the packaging for these items includes a standardized red seal in the shape of a television screen with the words "AS SEEN ON TV" in white. ...more on Wikipedia about "As seen on TV"
Aspirational age is a concept from advertising and marketing, and refers to an ideal age whose characteristics consumers aspire to embody. Thus, marketing messages aimed at that target age will resonate with consumers of other ages. ...more on Wikipedia about "Aspirational age"
B.C.G. analysis is a technique used in brand marketing, product management, and strategic management to help a company decide what products to add to its product portfolio. It involves rating products according to their relative market share and market growth rate. The products are then plotted on a two dimensional map. Products with high market share but low growth are referred to as "cash cows". Products with high market share and high growth are referred to as "stars". Products with low market share in a low growth market are referred to as "dogs" and should usually be managed for value, that is as much money should be harvested from those products with low or no investments. Products with low market share but high market growth are referred to as "question marks" or "problem children". It is crucial for those products or brands to improve their market share before the market growth is consumed by the competition. The technique can also be applied to a portfolio of companies. ...more on Wikipedia about "B.C.G. analysis"
Bargain bins refer to an unsorted selection of merchandise, particularly CDs, which have been discounted in price due to the closure of the record label, the derivation of the music ( cover songs), or simply lost popularity after a "one-hit single" that did not compare in commercial success with other songs on the album. ...more on Wikipedia about "Bargain bin"
BeautiControl, Inc., based in the Dallas suburb of Carrollton, Texas, is an international manufacturer, party planner, and direct seller of skin care products, cosmetics, bath and body care, toiletries, fragrances, and related products. The company also has a health and beauty supplements line that includes hair and nail supplements, skin condition supplements, and nutritional supplements. The company markets its products through an independent sales force of approximately 100 thousand Independent Consultants throughout the United States, Puerto Rico, and Canada. ...more on Wikipedia about "BeautiControl, Inc."
A billboard or hoarding is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers. The vast majority of billboards are rented to advertisers rather than owned by them. ...more on Wikipedia about "Billboard (advertising)"
A blind credential is a token asserting that someone qualifies under some criteria or has some status or right, without revealing "who" that person is — without including their name or address, for instance. It is used in maintaining medical privacy and increasingly for consumer privacy. ...more on Wikipedia about "Blind credential"
Blitz QFD was developed by Richard Zultner for his clients in the software industry in the 1990s. The premise was that the House of Quality and other large matrices demanded too much time and resources when speed of development was a critical customer need. The Blitz QFD is an efficient subset of Comprehensive QFD as developed by Dr. Yoji Akao, that can be later upgraded with no wasted effort. Unlike other attempts to shorten QFD, such as cutting the breadth of the analysis by using just one matrix such as the House of Quality, Blitz QFD runs through all dimensions and phases new product development ( analysis, design, development, and implementation) but only on a few threads based on the top critical customer needs. Since this requires extremely sharp focus from the beginning, several new tools were added to QFD. Blitz QFD is now a core process used in some implementations of QFD Green Belt training (e.g., the QFD Institute). ...more on Wikipedia about "Blitz QFD"
In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers. ...more on Wikipedia about "Brand"
Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into two types: ...more on Wikipedia about "Brand alliances"
Brand equity is the value built-up in a brand. The value of a company's brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product. This calculation is at best an approximation. This value can comprise both tangible, functional attributes (eg. TWICE the cleaning power or HALF the fat) and intangible, emotional attributes (eg. The brand for people with style and good taste). ...more on Wikipedia about "Brand equity"
The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H. McElroy. ...more on Wikipedia about "Brand management"
The break even point for a product is the point where total revenue received equals total costs (TR=TC). A break even point is typically calculated in order for businesses to determine if it would be profitable to sell a proposed product, as opposed attempting to modify an existing product instead so it can be made lucrative. ...more on Wikipedia about "Break even analysis"
Bricks and clicks is a business strategy or business model in e-commerce by which a company attempts to integrate both online and physical presences. It is also known as Click-and-mortar or clicks-and-bricks. ...more on Wikipedia about "Bricks and clicks business model" Enjoy http://www.shortopedia.com. Marketing
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