Public relations Public relations In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, etc., by centrally orchestrating the behavior of many diverse and geographically distributed individuals. ...more on Wikipedia about "Astroturfing"
A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company "stands for". The creation of a corporate image is an exercise in perception management. It is created primarily by marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. Typically, a corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. ...more on Wikipedia about "Corporate image"
Crisis management involves identifying a crisis, planning a response to the crisis and confronting and resolving the crisis. Crisis management can be applied in almost any field of endeavor, but it is most commonly used in international relations, political science and management. For more about crisis management in international relations, see International crisis. ...more on Wikipedia about "Crisis management"
DCI Group is a United States lobbying and public relations firm. It counts as clients some of the largest US corporations, including several Dow Jones Industrial companies. Its services include communication campaigns to solicit public action on legislative issues, web sites to present a client's position, and management of campaign information databases. ...more on Wikipedia about "DCI Group"
DPK Public Relations, based in Texas, is a public relations firm specializing in marketing communications and issues management. DPK Public Relations was founded in Houston, Texas in 2003 by Dan Keeney, APR, a four-time winner of the profession's highest honor -- the Silver Anvil from the Public Relations Society of America. Now based in the Dallas/Fort Worth Metroplex with a satellite office in Houston, Keeney continues to lead the firm, which provides media relations, media interview skills training, presentation skills training and crisis planning and response services. ...more on Wikipedia about "DPK Public Relations"
An expression of regret is a common gambit in politics and public relations, and a popular alternative to apologizing for anything. ...more on Wikipedia about "Expression of regret"
Fleishman-Hillard International Communications, based in St. Louis, Missouri, is one of the world's largest public relations agencies. It is a part of Omnicom Group Inc. ...more on Wikipedia about "Fleishman-Hillard"
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A grassroots political movement, inspired by the German word "Graswurzel", is a movement organized by a network of citizens. Grassroots activists want change in the political institutions by non-violent action. Grassroots activists reject hierarchical and ideological organization structures. ...more on Wikipedia about "Grassroots"
Harry and Louise was a television commercial aired by the health insurance industry in opposition to President Bill Clinton's proposed health care plan in 1993. The ad depicted a middle class couple despairing over the allegedly bureaucratic nature of the plan and urged viewers to contact their representatives in Congress. It was widely credited as being a major factor in the plan's ultimate defeat, and is often cited as a landmark moment in the use of public relations techniques for lobbying. ...more on Wikipedia about "Harry and Louise"
Hasbara (הסברה) (or hasbarah) is the Hebrew noun for the action of "explaining". The term has been used by the State of Israel and by independent groups to describe their efforts to explain Israeli government policies, and to promote Israel to the world at large. ...more on Wikipedia about "Hasbara"
In public relations and journalism, information subsidy is what information sources provide the news media by issuing press releases, purchasing advertising, or sending letters to the editor; this relieves the journalists from some burden of collecting information, and shortens the time to publication. The source however will often lack objectivity and balance and thus should not be published or broadcast in its own right, nor taken at face value. ...more on Wikipedia about "Information subsidy"
In public relations, issue management is the process used to align organizational activities and stakeholder expectations. ...more on Wikipedia about "Issue management"
Ketchum is a leading (number seven of all PR agencies worldwide) global public relations firm, offering marketing and corporate communications services. Founded in 1923, Ketchum delivers service around the globe through its 23 offices and 46 affiliates and associations in North America, Europe, Asia Pacific and Latin America. Ketchum covers five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food and Nutrition and Technology. Ketchum is a subsidiary of the Omnicom Group since 1996. ...more on Wikipedia about "Ketchum Inc."
Kristo Das Pal ( 1839 -- July 24, 1884), Indian publicist, was born in Kolkata in 1839, of the Teli or oil-mans caste, which ranks low in the Hindu social hierarchy. ...more on Wikipedia about "Kristo Das Pal"
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* America's Army, video game produced by the U.S. government with the stated aim of encouraging players to become interested in joining the U.S. Army. ...more on Wikipedia about "List of topics related to public relations and propaganda"
Managing the news refers to acts which are intended to influence the presentation of information within the news media. The expression managing the news is often used in a negative sense. ...more on Wikipedia about "Managing the news"
A news conference or press conference is a media event in which newsmakers (or people claiming to be newsmakers) invite multiple journalists to hear them speak and, most often, ask questions. ...more on Wikipedia about "News conference"
News propaganda is covert propaganda packaged as credible news without transparency as to source and motivation. The lack of transparency is critical to distinguishing news propaganda from traditional press releases and video news releases. ...more on Wikipedia about "News propaganda"
A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences. ...more on Wikipedia about "News release"
If someone who has been presented with incriminating evidence against themselves - or even just a nasty rumour - fails to say anything at all, or fails to respond to the press when they query the matter, in US law the press is fully in their right to run the story, and say that the subject of the story was unavailable for comment. If the rumour is hot enough, a comment from him is entirely unnecessary for the story to stand, and the newspaper is legally entitled to run the story as they please, if some source or other backs it up. (In many other juridictions, a newspaper exposes itself to risk of libel action unless the allegation can be shown to be true.) ...more on Wikipedia about "No comment"
A non-apology apology is a statement in the apparent form of an apology that is actually nothing of the sort. Non-apology apologies are a common gambit in politics and public relations. ...more on Wikipedia about "Non-apology apology"
Non-denial denial is a term for a particular kind of equivocation; specifically, an apparent denial that, though it appeared clearcut and unambiguous when heard, on examination turns out to be ambiguous and not a denial at all. The phrase is particularly associated with politics and means in effect "something made to sound like a denial without actually being one." ...more on Wikipedia about "Non-denial denial"
A photo op, short for photo opportunity, is a carefully planned human event that results in a memorable and effective photograph. ...more on Wikipedia about "Photo op"
A Press kit is a pre-packaged set of promotional materials of a person or persons represented for promotional use. The kit will usually include a CD or demo along with reviews, photos, and background information on the person, band or group and is distributed among media sources, i.e., radio stations or journalists for publicity. They are often distributed to announce a release or for a news conference. ...more on Wikipedia about "Press kit"
A press secretary is a senior advisor (usually to a politician) who provides advice on how to deal with the media and, using news management techniques, helps them to maintain a positive public image and avoid negative media coverage. They often, but not always, act as the organisation's senior spokesperson. Many governments also have press secretaries. ...more on Wikipedia about "Press secretary"
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